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Evidence Guide: PUAPOLGD015A - Employ media strategies

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUAPOLGD015A - Employ media strategies

What evidence can you provide to prove your understanding of each of the following citeria?

Determine media involvement

  1. Purpose of media involvement is identified and recorded in relevant documents as appropriate
  2. Media's potential interest is assessed to determine the type of information to be released
  3. Legal, operational and organisational responsibilities are balanced against providing information to the media
Purpose of media involvement is identified and recorded in relevant documents as appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media's potential interest is assessed to determine the type of information to be released

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Legal, operational and organisational responsibilities are balanced against providing information to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to the media

  1. Release of information is planned to avoid the release of unauthorised information
  2. Relevant and succinct information is supplied to the media in accordance with organisational policies and guidelines
Release of information is planned to avoid the release of unauthorised information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Relevant and succinct information is supplied to the media in accordance with organisational policies and guidelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with media

  1. Relationship is established with the media that facilitates the release of information as planned
  2. Positive image of the organisation is maintained when dealing and/or corresponding with the media
  3. Organisational protocols are followed when liaising with the media
Relationship is established with the media that facilitates the release of information as planned

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Positive image of the organisation is maintained when dealing and/or corresponding with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organisational protocols are followed when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to:

identify, select and use various media strategies suited to specific instances

communicate authorised information to the media accurately and in accordance with relevant jurisdictional policies and procedures

liaise with the media portraying a positive image of the organisation within established organisational protocols

Consistency in performance

Competency should be demonstrated over time in a range of contexts to ensure the person can achieve the outcome and apply the competence in different situations or environments.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or an environment that closely resembles normal work practice and replicates the range of conditions likely to be encountered in the workplace, including coping with difficulties, irregularities and breakdowns in routine.

Specific resources for assessment

There are no specific resource requirements for this unit.

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision and/or mentoring, which is typically recorded in a competency workbook.

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment.

Assessment may occur in an operational environment or in an industry-approved simulated work environment. Forms of assessment that are typically used include:

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions.

Required Skills and Knowledge

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

attend to detail

communicate facts in a fluent, clear and interesting manner

liaise with media and other organisational personnel

make media presentations

prioritise between operational responsibilities and provision of information to media

retain professionalism under duress

show empathy with victims and operational personnel

undertake public speaking as required

Required Knowledge

communication techniques

establishing media relationships

organisational policies and procedures (such as relevant legislation; operational, corporate and strategic plans; operational performance standards; operational policies and procedures; organisational personnel and occupational health and safety practices and guidelines; organisational quality standards; organisation's approach to environmental management and sustainability)

organisational protocols relating to media liaison, such as legal and organisational requirement relating to confidentiality, disclosure, libel, accuracy, discrimination

requirements of media to present information in a newsworthy/informative manner

role of media in disseminating information

Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Media includes:

Community and ethnic television

Internal media teams/units

Mainstream media

Print and broadcast media

Relevant documents may include:

Email or other correspondence to internal media teams/units

Investigation plan

Media release forms

Type of information may include:

Content of information to be released (who, what, when, where)

Format of information to be released (text, video footage, photos and other relevant forms)

Legal, operational and organisational responsibilities may include:

Ensuring the accuracy of the content

Presenting information relevant to the public

Preserving life and property, which is the principal concern to all public

Safety personnel

Understanding the legal implications of releasing information

Relevant and succinct information may include:

Information that according to protocol is available for public release

Information that matches the purpose of media involvement

Not supplying classified information

Providing information that is fascinating or appealing to the public

Reporting facts and avoiding speculation

Using language that can be readily understood by all to avoid misinterpretation

Positive image of the organisation may include:

Cooperative and responsive organisational personnel

Handling media in most positive manner in even the most adverse conditions/circumstances

Heroic actions of personnel

Promoting the relevance and efficiency of the service

Reporting facts

Well presented organisational personnel

Organisational protocols may include:

Acknowledging support of other organisations

Ensuring media liaison person is fully briefed and prepared

Ensuring personal presentation is as presentable as possible considering

Limiting comments on role of own service

Operational circumstances

Organisational policies and procedures

Referring to relevant federal and state/territory legislation and regulations

Seeking advice from headquarters where appropriate